Business description example for business plan

This is an copy with a simple introduction to catch their attention. Blogs aren’t going anywhere, but what is increasing is the number of blogs that are created every day. Readers are more aware than ever that they have a choice of where they read their content. The thought of creating a blog is no longer off-putting to most people, thanks to the ease of use thanks to services like WordPress and Blogger. With the exception of newspapers, who might not be feeling so happy right now, it could also be argued that this heightened level of competition in the blogging community will improve quality overall (speculation). This certainly seems to be true for my experience when it comes to creating this blog. I’ve taken great care in making sure that it’s well written and visually pleasing.

Business description example for business plan

Business description example for business plan

The business description is a brief description of your company’s products and services, target market and location. This section should be no longer than one page and should be written in simple language that anyone can understand. It should include:

What kind of business you’re starting (i.e., a retail store) and why (i.e., because you want to sell clothes).

What kind of products or services your business offers.

Who your customers are (i.e., adults who like buying clothes).

Where your business will be located (i.e., in a shopping mall).

Business Description for Small Business Plans

A business description describes the purpose, products and services of a business. It is an essential part of any business plan, and it must be written in clear, concise language that describes why potential customers should buy from your company instead of from your competitors.

Business Description Example (Text Format)

Business Description Example (Bullet Point Format)


Business Description

A business description is a short summary of a business’ core values, products and services. It is usually included in the executive summary of a formal business plan. The purpose of the business description is to provide potential investors with an overview of your company’s key objectives and strategies.

The purpose of the business description is to provide potential investors with an overview of your company’s key objectives and strategies.

The following are some tips for writing a good business description:

1. Write with an audience in mind.

2. Use simple language that is easy for readers to understand.

3. Don’t use jargon or technical terms unless absolutely necessary (and then define them).

4. Include only relevant information about your company — don’t repeat what’s already in your executive summary or other sections of your plan unless it’s absolutely necessary to do so (for example, if you have more than one location).

A business description is a short, one- or two-sentence summary of your business. It’s the first thing potential customers will see when they come across your business online.

A good business description should be concise and clear. It should hook people in to read more about your company and what you do.

Here are some tips to help you write a better one:

Keep it short. A good rule of thumb is to keep it under 100 words — no more than two sentences — but there’s no exact length requirement (you can go longer if you want). The point is that you want to make sure the reader understands quickly what your company does and how it’s different from competitors. You can also add an extra sentence or two at the end with more details if they’re needed or helpful (for example, if there are multiple locations or services).

Write clearly and simply. Use language that’s familiar to most people who might see your business description — not jargon or industry-specific buzzwords that only make sense inside your industry. You want people outside of your industry who have no idea what you do to understand it quickly and easily so they can decide whether or not they’re interested in learning more about you!

The business description is a brief overview of your start-up. It will be used in the executive summary, but can also be used as a standalone document.

The business description should include:

-A short background of the company and its founder(s).

-The problem that you are solving.

-How you plan to solve it.

-Why this solution makes sense for customers and stakeholders (customers, employees, investors, etc.).

You can also include:

-A list of competitors and how you differ from them.

-Your unique selling points (USPs) and how they benefit customers.

If you are a small business owner, then you will need to create a business plan. The business plan is your roadmap for success, and it is the first step towards getting your company off the ground. The most important part of the business plan is your company description.


The company description is the first thing that potential investors will see when they look at your plan. It will help them decide whether or not they want to invest in your business, so make sure that it grabs their attention and makes them want to learn more about what you have to offer.


If you are having trouble writing up a good description for your business, here are some examples that can help get you started:

12 Expert-Vetted Sample Business Plans to Help You Write Your Own

Mall Business Description Example:


A mall is a popular place for shoppers because they can get everything they need all in one place, including food and entertainment. People love going shopping because they don’t have to drive around town looking for different stores; all of the stores are right there together in one building so it saves time and gas.”


– From Small Business Planner (

Business Description

A business description is a summary of the company’s mission, industry, products and services, and geographical reach. The purpose of a business description is to clearly communicate what the company does and how it intends to make money. It’s important to note that there are two types of business descriptions: internal and external.

Business Description Examples

An internal business description is used within the company as part of your strategic planning process. It can be as detailed or as simple as you need it to be depending on your needs and resources. An external business description is typically used when presenting your company to a potential investor or customer. The goal is to provide enough information so they can understand what your product or service does, but not so much that they lose interest in learning more about it.

Business Description Examples for Restaurants

If you own a restaurant or food truck, here are some examples of what you might include in an external or internal business description:

Mission Statement: What do you want your restaurant to stand for? Is it fast casual dining? Or maybe fine dining? Whatever it may be — state it clearly in your mission statement so everyone knows what they’re working towards.

Industry: Describe what kind

Business Description:


A business description is a document that describes the nature of the business and its goals. It may include information about the company’s history, its products or services, its customers and competitors, and its financial status. A well-written business description can be helpful in obtaining investors or loans from banks.

A good business description should also include a summary of your company’s mission statement. This will help you to clarify what makes your company unique from other companies in your industry.

It is best to write a detailed business description so that others can learn about your company quickly and easily. The more detailed your description is, the more likely it will be read by potential customers and investors alike!

Business description is a short description of the business. The purpose of this section is to describe the business and its product or service in detail. It also provides information on the business’s goals, growth plans, and target market.

The purpose of writing a business description is to explain what your business does. It should be written in a way that people can easily understand what you do, whether they are potential customers or investors.

A good way to start writing a business description is by using bullet points. Bullet points are easier to read and understand than paragraphs because they allow readers to scan through large amounts of text quickly without losing their attention on any one point.

A business description is a short summary that describes your business. It should be written in a way that will help potential customers understand what it is you do. A business description should include:

The overall purpose of your business.

A description of your target audience.

A description of the products or services you offer.

The geographic location where you operate (if relevant).

How long you have been in business and how much experience you have working in this industry (if relevant).

Your company’s mission statement (if relevant).

Leave a Reply

Your email address will not be published. Required fields are marked *