Vision statement for business plan

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Vision statement for business plan

A vision statement is a short, compelling description of what you are trying to achieve. It should be written in the present tense and use action verbs. It should be easy to understand and motivating.

A vision statement is a long-term goal that focuses on what your company wants to achieve. A mission statement describes the purpose of your business, while values describe how you will achieve it. Visions, missions and values are all important elements of a well-defined organizational identity, but they’re not mutually exclusive — they can all be part of the same document.

In other words: The Vision Statement is a general goal or objective which describes what we want to accomplish as an organization over time; it is not specific to an individual product or service offering.

The Mission Statement describes how we intend to serve our customers by providing products or services that meet their needs; it defines what we do (and how we do it).

Our Values are beliefs that guide us as individuals and as an organization in making decisions that affect customers, employees and shareholders alike; they represent our desired culture within each company division/department

Vision Statement: A vision statement is a written description of what your company wants to be and what it wants to accomplish. It’s a powerful tool that can help you make decisions and guide your business in the right direction.

Vision statements are usually short, but they should be detailed enough to give you an idea of how you want to make your company better than it was before.

Mission Statement: A mission statement defines the purpose of the organization, including what it really does and who it really serves. It’s not just an idea or a plan; it’s a commitment to fulfill an important need (or set of needs) for a specific group of people or society at large.

Values Statement: A values statement is similar to a mission statement because both define what an organization stands for in terms of its purpose, operations and customers. The difference between the two is that values are personal beliefs about what is important; whereas missions are more practical concerns about how an organization meets its goals and objectives in order to achieve its vision.Paper Mission statement Business plan Vision statement, Business, text,  people, plan png | PNGWing

The vision statement is a high-level picture of what you want your business to become. It’s the big dream, and everyone in your company should know it. When you’re struggling to make a decision about something, you can fall back on the vision statement to make sure that whatever you do will be aligned with it

The mission statement defines what the business does and why it exists. It answers questions like “What are we trying to accomplish?” or “What need are we filling?”

Values define how you’ll behave as an employee or owner of the company. They’re important because they help employees understand how they should act at work (and whether they’d be happy there).

A vision statement is a short, memorable phrase that describes your business’s highest aspirations. You can use it to inspire yourself and others.

A vision statement is a simple, clear, high-level description of the future state you want your business to achieve. It should be written in present tense and use positive language. A vision statement should be concise and easy to understand by anyone who reads it.

Your vision statement should reflect your core beliefs about what you do, who you serve, and why you exist as a company. It should be unique to your business and not just a rehash of what everyone else says about themselves.

Your mission statement should flesh out the details of your vision statement by explaining how you plan to achieve those goals—the “how” behind the “what” of your vision statement.

For example, if one of your core beliefs is that you want to help people succeed at work, then your mission might be “to help people achieve their career goals by providing tools that make their lives easier and more productive at work” (vision). Your mission would then explain how exactly this will happen (mission).

The vision statement is a short statement that describes the long term goals of your business. A good vision statement will be specific and measurable. It should also be written in present tense and have short, actionable words.


The mission statement describes what you do and how you will accomplish it. It’s similar to the vision statement in that it’s a set of goals for your business, though it focuses more on the here and now than the future.Business Plan: Values, Vision, Mission, and Goals

The mission statement should include:

What problem are you going to solve? Who is your target market? How many people does this affect? What does success look like?

What is a vision statement?

A vision statement is a high-level summary of what you want your business to become. It acts as a guiding light for your company, it’s the ultimate destination, and it’s the reason you exist.

When you are coming up with your vision statement, don’t confuse it with the mission statement. The mission statement is what your company does and how you do it. The vision statement is why you do it — what’s important to you and your business.

Vision statements should be:

• Actionable: You can actually put them into action by doing something every day that moves you closer to this goal.

• Measurable: You can measure progress toward this goal so that you know if you’re moving in the right direction or not.


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