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Vision for business plan
The vision statement is your company’s mission and purpose, or the key reason that you exist. It’s a short sentence — usually only one or two sentences long — that reflects the core of what your business stands for.
A good vision statement should be:
Clear: If a customer asked you to explain your business in 1-2 sentences, what would you say?
Measurable: How do you know if you’ve achieved success? What metrics can you use to measure progress toward achieving your vision?
Inspiring: What does success look like? Why are you doing this?
A vision statement is a short, clear and compelling description of your business. It’s not a mission statement. A mission statement is focused on what you want to do and how you plan to do it. A vision statement is focused on who you are and what makes you unique.
A good vision statement is simple and easy to understand, but also contains a lot of meaning.
When people read your vision statement they should be able to look at it and immediately have a sense of what makes your company different than the competition.
Your vision should be something that motivates employees, inspires customers and attracts investors.
Vision Statement:
The vision statement is a short phrase or sentence that describes the ideal future state of the organization. It describes what the company hopes to become and why it’s important to the company’s stakeholders.
The vision statement should be concise, specific, and inspirational. It should be easy to understand and remember, even if it is not written down. In fact, some companies keep their vision statements on file cards that they can easily refer back to when they need inspiration, courage or guidance.
A vision statement is a company’s ultimate goal. It describes the kind of business it wants to be and the impact it wants to make on the world.
A vision statement should be short, concise and easy to understand. It must also be consistent with your mission statement and the goals that you have set for your business.
Here are some tips for writing a great vision statement:
1. Start with why: A powerful way to start creating a vision statement is by understanding your “why.” What is your purpose? Why do you want to start a business? What problem are you trying to solve? How will you make the world better? By answering these questions, you’ll get a clearer idea of what kind of impact you want your company to have on society — and how far you’re willing to go in order for that dream come true.
2. Be clear: The best way to be specific about what it is that you want out of life is by being very clear about what it is that you don’t want out of life, says entrepreneur Gary Vaynerchuk in his book Crush It!: Why NOW Is the Time To Cash In On Your Passion
The vision statement is the first step toward creating a business plan. It answers the question, “Where do you want to go?” Use this template to provide a clear picture of where your business is headed.
The vision statement should be short and sweet — no more than 10-15 words. Be sure to include the following:
Mission: What you do (or will do) for your customers
Why you do it: Why you exist (your purpose)
How you’ll get there: How you’ll reach your goals
This is a template for a vision statement. It can be used as a starting point to create your own vision statement or you can use it as a template to help you write your own.
The vision statement should be written in the first person (I) and should be between 5 and 10 words.
It can also be used to describe the direction of your business, but it doesn’t have to be limited to that scope. For example, if you are creating an app, then your vision statement might be: “To make the world more open and connected through mobile technology”
The purpose of this template is to give you an idea of what kind of information should go into your vision statement.
The vision statement is a brief description of the company’s vision, mission and values. The vision statement should be short enough to be easily remembered by all employees. It should be written in a positive tone, with an optimistic outlook for the future of the business.
The Vision Statement Example
A vision statement example from Apple:
“Apple’s vision is to make great products that enrich people’s lives.”