Vision example for business plan

When starting a business, oftentimes people forget about one of the most important aspects to their success: a great business plan. They’ll have a catchy name, eye-catching logos and even a website, but will fail to spend time on developing or expanding their company.

A business plan is a formal document that outlines the specifics of your business, including your idea, strategies,vision and mission statements of companies personal vision statement financial projections and goals. Writing a good business plan shows investors and/or lenders you’ve put time into your idea and have done your homework. Ultimately, it helps establish trust.Vision example for business plan

Vision example for business plan

A vision statement is a short, concise statement that describes the company’s ultimate goal. Vision statements are often aspirational and inspirational, but they should also be realistic. A good vision statement explains what the company will look like when it has achieved its goals. The purpose of a vision statement is to help you and your employees keep focused on what you’re trying to accomplish.


A mission statement describes the company’s purpose or reason for existence. It explains how the company plans to make money and why it exists in the first place. In other words, it describes the product or service that your business offers and identifies the customer base who will buy it. A good mission statement can help employees understand their role within the organization by showing them how their individual tasks contribute to overall success of the business.


Personal Vision Statement

Your personal vision statement should reflect your values and goals as well as your aspirations for your professional life, such as:

What do you want out of life? (For example: Do you want financial security? Fame? Freedom?) How do you plan to achieve those goals? (For example: Do you plan to work hard at a job where there’s little opportunity for advancement, or do

Vision and mission statements can be used to drive your business plan.

Vision statement: A vision statement is a short, inspirational, aspirational statement that describes the future state of your business. It provides a clear direction for your company and motivates employees to work toward a common goal.

Mission statement: A mission statement describes the purpose of an organization or project. It defines the specific goals and objectives that form the basis of organizational activities and helps clarify what makes it different from its competitors.

Personal vision statement: A personal vision statement describes what you want to achieve in life and how you intend to get there. It helps you stay focused on your long-term goals and gives you a sense of purpose when things get difficult along the way.

The vision statement is the company’s view of the future, what it hopes to become. Here are some examples:Difference between Vision and Mission Statement with Example

Vision statements from companies:

Ford Motor: “To be the best company in the world.”

Nike: “To bring inspiration and innovation to every athlete* in the world.”

IBM: “To lead in the creation, development, and manufacture of the industry’s most advanced information technologies, which will enable IBM and its customers to compete more effectively in a dynamic global marketplace.”

Personal vision statement: “My goal is to be ___________ by doing __________.”

Vision Statement:

The vision statement is the answer to “Why do we exist?” It describes the purpose and the reason your business exists. It can be a simple sentence or paragraph that defines what you want your business to accomplish.

Mission Statement:

The mission statement is the answer to “What do we do?” It should be no more than two sentences that describe your business’s unique value proposition (UVP). The UVP is what sets you apart from your competitors and gives customers a reason to buy from you instead of them.


Vision is a road map for the organization. It describes what the company wants to be and where it wants to go. The vision statement should answer these questions:


1. Where are we now?

2. Where do we want to go in the future?

3. What will make us different from others?

4. How are we going to get there?

5. Why does it matter?20 Vision Statement Examples to Help You Write Your Own (+ Worksheet)

vision and mission statements of companies

Vision statements are statements that define a company’s mission, or purpose. They are usually one sentence long and provide a broad overview of what the company is trying to accomplish. They can be helpful when determining how you want your career to progress and how your skillset can best be utilized by an organization.

Mission statements are similar to vision statements, but they tend to focus more on how an individual can contribute to the company’s goals than why they exist as an entity in the first place.

Personal Vision Statement

There are several ways to create your own personal vision statement. You can start by asking yourself these questions:

What do I hope to achieve in this lifetime?

What kind of legacy do I want to leave behind?

How do I want people to remember me?

Once you have answers for those questions, organize them into a statement that expresses what you believe about yourself and what you value most highly. This is not necessarily something that has been written down before, but it should be something that is meaningful and relevant for you today

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