Have you ever looked for the best email app for Shopify? I have. I’ve been a Shopify merchant from day one and there was a definite learning curve as it relates to email strategy. I’ve tried different approaches over the years including using Zapier (reworked) and their dedicated app. My recommendation based on my personal experience uses ConvertKit which is like Mailchimp but better (in my opinion).
There are a large number of email applications available for use with your Shopify platform. A lot of these have differing features and can be overwhelming to choose from. This blog will explain some of the important things you should look for when choosing an email app for your Online Shopify Store.
Best email automation for shopify
Shopify has a built-in email marketing solution, but what if you want more? Maybe you need an app that integrates with your store and allows you to create custom emails.
There are a number of email marketing apps that can help you boost your sales and grow your business.
Here are some of the best Shopify apps for email marketing:
MailChimp: MailChimp is an easy-to-use email service that offers templates and A/B testing. It also integrates with all of the major ecommerce platforms, including Shopify.
ConvertKit: ConvertKit is another great option for ecommerce businesses because it’s easy to use, has no limits on the number of subscribers or subscribers per month, and offers integrations with several other popular ecommerce platforms like Shopify.
Campaign Monitor: Campaign Monitor is another powerful platform for creating professional looking emails. It offers many features like A/B testing and automation, along with integrations with other popular ecommerce platforms like Shopify.
The best email app for Shopify is Mailster. It allows you to create and send email newsletters, transactional emails, and abandoned cart emails from within Shopify.
Mailster works with Shopify’s existing contact database so you don’t have to worry about maintaining a separate list. You can also import your own custom fields into Mailster if needed.
In terms of cost, Mailster has three options: Basic (free), Business (starting at $29/month), and Enterprise (starting at $39/month). The free version lets you send up to 250 emails per month, while the Business plan gives you 1,000 emails per month along with additional features like drip campaigns and unlimited subscribers. The Enterprise plan lets you send 25,000 emails per month and comes with even more advanced features than its less expensive counterparts.
There are a lot of email apps out there that you can use with Shopify. We’re going to go over some of the best ones and why you should choose them for your store.
First up is Klaviyo. This is one of the most popular email apps for Shopify because it offers a free trial and has a ton of features including:
Automated email sequences
When it comes to email marketing, you have a lot of options. You can use your own email server, or you can use a service like MailChimp or Campaign Monitor.
But what if you’re running a Shopify store? Should you still go with an external service?
The answer is yes — but it depends on your specific needs. If you want to send transactional messages (such as order confirmations) from Shopify, then there are some good options that integrate directly with the platform.
If you’re looking for something more robust, however — specifically for customer acquisition and lead generation — then an external service is probably the way to go.
Shopify has an email service called Shopify Plus. It’s not available to everyone, but it’s a good option if you’re just starting out.
Shopify Plus is the ideal tool to help you grow your business and get more sales. With the Shopify Plus dashboard, you can manage everything from inventory and shipping to marketing campaigns and customer support.
Using Shopify Plus allows you to send automated emails based on specific actions taken by your customers. You can set up rules that trigger emails when someone adds something to their cart, checks out prematurely, or abandons their shopping cart altogether.
You can also create personalized email templates based on what products or services customers have bought in the past — this is known as A/B testing. By sending different variations of an email to different groups of customers, you can see which one works best for improving conversion rates on your website.
Best shopify apps for email marketing
ActiveCampaign is an all-in-one marketing platform that allows you to segment your customers and send personalized emails, social media posts and SMS texts. ActiveCampaign also integrates with Shopify so you can track the performance of your email campaigns and see how many people opened, clicked and purchased after receiving them. This integration makes it easy for you to follow up with customers who didn’t make a purchase on their first visit.
Retargeting is another great way to increase sales by reminding people about your products or services. If a customer visits your website and doesn’t convert into a sale, you can use retargeting ads to show them ads on Facebook, Twitter or Instagram until they’re ready to buy something from you again. With this app, you can choose specific groups of people based on their behavior, including whether they visited specific pages on your site or what they searched for while browsing around. You can also customize these ads based on time of day or day of week so that they appear when visitors are most likely to convert into buyers.
MailChimp
MailChimp is one of the most popular email marketing tools in the world. It has a ton of useful features, including email automation, landing pages, and more. The basic plan is free and works great for smaller businesses.
MailChimp also offers a Shopify app that makes it easy to send emails from your store. You can set up automated campaigns and drip marketing campaigns so you can get orders from new customers before they even make their first purchase!
Shopify’s own app store also has some great options for email marketing services:
SendGrid – SendGrid provides transactional emails for Shopify stores as well as other ecommerce platforms (e.g., Magento). They’re fast and reliable, with good reporting tools. There are several plans available depending on how many emails your store sends per month; although there’s no free option, it’s affordable enough that you might not need one!
Campaign Monitor – Campaign Monitor is another popular email marketing tool that integrates with Shopify stores seamlessly. The service has an intuitive interface and lots of great features like A/B testing, automation workflows, analytics, etc…