If having social media presence is important to your company, then having someone there to manage it for you seems like a good idea. But even if you need somebody to help, who should you hire? Someone local or someone far away? If the person is local, will it be easy for them to get a visa or a work permit? When you search for social media marketers on Google, do you get more results from big companies with résumés from university students and recent graduates . . . or small companies that are actually doing social media marketing for a living?
You want clients to pay you for social media marketing. You’ve even taken action and tried to sell your services. Yet, most of your leads won’t pay what you’re asking. Let’s discuss freelance social media manager rates, how much do social media managers charge per post why and how to get paid for social media marketing.
What to charge for social media marketing
Social media management is an important part of a digital marketing strategy. But how much does it cost?
Here’s what you need to know about social media management costs, including hourly rates and packages, freelancer fees and how much do social media managers charge per post.
Social Media Manager Rates: Hourly vs. Per Project
The most common way to pay for social media management is on an hourly basis. This can be done in two ways: A flat rate for each hour spent on the project or a rate based on the number of hours required to complete the project.
Flat-Rate Social Media Management Hourly Rate: $50-$100 per hour per social media manager
If you’re looking for a one-time service like content creation or influencer outreach, hourly rates are usually calculated based on the number of hours needed to complete the task at hand. For example, a simple blog post may take 2-3 hours to draft, edit and publish while an influencer outreach campaign might take 3-5 hours to research relevant influencers and contact them via email. On average, most freelance social media managers charge between $50-$100 per hour depending on their experience level and location (freelance rates tend to be higher than those offered by agencies).
Social media management packages
How much do social media managers charge per post
The average social media manager salary is $48,000. The median salary for a social media manager is $45,600.
Social media managers typically charge a monthly fee for their services. The following are some common pricing structures:
Monthly fee + ad spend: This is the most common model for social media management. The client pays a monthly fee, which can vary depending on the number of campaigns and number of posts that need to be created each month. This model also includes an additional fee for each advertisement campaign that needs to be created and placed on various platforms.
Fee + commission: Some social media managers charge a flat monthly rate and then take a percentage of any sales generated through their efforts. This model works well if you have an established audience and have a product or service you can sell directly through your social channels.
Social media marketing managers are a crucial part of any business’s online presence. But how much do they charge?
According to the Online Marketing Institute, the average cost of hiring a social media manager is $42 per hour or $1,000 per month. However, this figure can vary depending on the type of services offered and experience level of the employee.
If you’re thinking about hiring someone to manage your social media account, here’s what you need to know:
Social Media Management Packages
Many companies offer packages that cover multiple areas of their work. For example, they might offer an overall package that includes social media management as well as other services such as search engine optimization (SEO) and content creation. The average cost of these packages is around $3,500 per month.
Freelance Social Media Manager Rates
If you’re looking for an hourly rate for freelance social media management services, expect to pay anywhere from $20-$40 per hour for entry-level workers who don’t have much experience managing accounts and creating content. If you need help with more advanced tasks like blogging and analytics tracking, then expect to pay between $50-$80 per hour for experienced professionals with at least two years’ experience managing accounts and creating content
What to charge for social media marketing
How much should you charge for social media marketing? The answer depends on a number of factors, including the type of business and its size. But you can use this guide as a starting point to figure out how much to charge for social media management.
As a freelance social media manager, you may be asked to provide an all-inclusive package that includes blog posts, content creation, email marketing and more. This is where things get tricky.
The average cost of a package like this ranges from $3,000 to $4,000 per month for small businesses, according to Upwork. That’s because there are so many moving parts involved: You need to manage multiple platforms, create content and build relationships with influencers in your niche.
If you’re working as an independent contractor or consultant, there’s no one-size-fits-all fee structure for social media management services. Instead, you’ll need to figure out how much time each activity requires and then break it down accordingly — for example, 20 hours per week at $30 per hour equals $600 per week or $2,400 per month.
A social media management package is a set of services that can be bundled together and sold to clients.
A typical social media management package might include the following services:
Social media marketing strategy
Content creation and curation
Content calendar development and implementation
Community engagement (engagement on social media platforms)
Community building (building a community around your brand)
Analytics reporting.
Social media management is a hot topic in digital marketing. It’s one of the fastest-growing industries, and also one of the most competitive. As a result, social media managers are becoming more and more expensive to hire.
With so many platforms available, it can be hard to know how much you should charge for your services.
We’ve put together some information on what the average rates are for freelance social media managers, as well as advice on how to set your own prices.