Being a freelance writer can be surprisingly profitable. An article in MoneyNation.com revealed: “Americans will have spent $27 billion on professional writers this year, according to the Bureau of Labor Statistics”.
Most people know the answer to what they charge for their time and expertise but fail to come up with a realistic number. This is often because we are all too often exposed to freelancers and small businesses charging ridiculously low rates rather than aiming for a realistic rate. In fact, if you want to get paid more you need to aim for a competitive market rate, which I’ll explain how much do copywriters charge per word, freelance copywriter rates, copywriting rates per hour in this blog post.
What to charge for copywriting
There are no hard-and-fast rules when it comes to pricing copywriting services. The market rate for freelance copywriters ranges from $15 – $150 per hour and up, depending on the complexity of your project and the experience level of your writer.
How much do copywriters charge per word
The average industry rate is $0.10 – $0.30 per word, but many freelancers charge less than that for shorter pieces (e.g., blog posts). If you’re just starting out as a copywriter, try offering your services at lower rates until you build up a portfolio and gain some experience under your belt.
Freelance copywriter rates
Here’s a list of the standard rates for various types of projects:
Website content: $1 – $3 per word; $300 – $800+ for 5 pages of content
Sales pages: $1 – $3 per word; $500+ for 2 pages of sales copy; $2,500+ for 15 pages of sales copy
Brochures/flyers: $1 – $2 per word; $250 –$500+ for 2 pages*
How much to charge for copywriting a website
The cost of a website can vary greatly depending on the type of business and the amount of work needed. For example, if you’re writing a simple brochure-style site, it might only take you a few hours. If you’re creating an eCommerce store with multiple pages and complex functionality, it could take weeks or months.
In general, here are some ballpark numbers to consider:
Brochure and landing page websites: $1,000 to $2,000
Small business websites: $2,000 to $6,000
Medium-sized business websites: $8,000 to $15,000+ (depending on complexity)
Most copywriters charge per hour, but you can also quote a price for a specific project.
In short, the answer to how much to charge for copywriting is whatever you want it to be. Some people charge by the word, others by the hour. Others will even quote a fixed price rather than an hourly rate.
There are no hard and fast rules when it comes to pricing your copywriting services; you can charge whatever you like — and many copywriters do!
But this can lead to some awkward situations when clients expect perfection at rock-bottom prices.
You need to find a way of setting your rates that feels fair for both parties involved: not too high for customers who might think twice about spending money on your services, but not too low that it devalues your work or makes you feel undervalued as a writer.
How much should you charge for copywriting? It’s a question that many freelance writers ask themselves.
In today’s competitive market, it can be difficult to know what to charge for copywriting services. To help you make an informed decision about how much to charge for your copywriting services, here are some tips and strategies.
How Much Should Copywriters Charge
If you’re just starting out as a freelance copywriter, one of the first things clients will want to know is how much they should expect to pay for your services. This is especially true if you’re new to the industry and have no experience with previous clients or projects.
In general, the amount of money that clients pay for copywriting depends on several factors:
The rate of pay in their industry or country
Their budget and financial situation
The length and complexity of the project (i.e., how long it will take them)
Freelance copywriter rates vary depending on the type of copywriting assignment, your skill level and experience, and the client’s budget.
The average rate for freelance copywriters is $25-$40 per hour, but there are many variables that affect this price point.
Here’s a breakdown of how much freelance copywriters should charge:
$15-$35/hour: This rate is appropriate for beginner writers who are just starting out. You’ll need to land some clients before you can move up to this rate.
$25-$50/hour: This is an average rate for writers with 3-5 years of experience.
$35-$75/hour: Writers with 5+ years of experience can command this hourly rate when they’re in high demand.
How much do copywriters charge per word
What to charge for copywriting depends on a variety of factors, including the client’s budget and the complexity of the project. The following are some basic guidelines:
1. Freelance copywriter rates range from $25 to $65 per hour for web content, $30 to $100 per hour for brochure copy and $100 to $250 per hour for white papers or e-books.
2. Copywriters with 10 years of experience can earn up to $200 per hour.
3. Copywriters with 20 years of experience can earn between $250 and $300 per hour, while those with 30 years of experience can get paid upwards of $350 per hour.
4. Copywriters with 40 years in the business might command as much as $400 per hour or more!
A freelance copywriter is a writer who provides copy to clients. Copywriters write website content, brochures, sales letters, proposals and much more.
Copywriting rates vary depending on the type of writing you do, where you live and your experience level. The average freelance copywriter charges $45 for 500 words or $25 for every 100 words.
Here’s a breakdown:
$25 per 100 words for basic web content writing
$50 per 100 words for competitive research and analysis reports (e.g., competitive intelligence)
$100 per 100 words for policy documents such as white papers or case studies in which you must use industry jargon or technical terminology.