We have an established track record of generating traffic to personal injury and criminal defense websites. Using our proprietary methodology, we have proven a consistent ability to target and attract clients who have been injured or victimized as a result of another party’s negligence. We follow a three-step process that follows the inbound methodology: garnering awareness, capturing interest, and converting prospects into clients. We offer this process to you at an affordable rate.

Seo for law firms youngstown ohio Ohio, Seo Youngstown Ohio, seo company in youngstown ohio, best youngstown ohio seo company, seo agency in youngstown ohio, best law firm seo company

Seo for law firms youngstown ohio

Most law firms struggle with low utilization rates because they can’t establish a pipeline of high quality leads. That’s where law firm search engine optimization (SEO) comes in. It’s one of the most effective law firm marketing tactics which still offers a level playing field against billion-dollar firms.

For instance, one of our personal injury lawyer SEO clients, 1-800 Injured, ranks for the super competitive keyword: “car accident attorney Miami” on the second spot.SEO for lawyers is unlike digital marketing tactics like pay per click — where a firm can throw millions of dollars and appear at the top of search engine results pages (SERPs). Getting results requires a sound strategy and effective utilization of resources.

Basics of law firm SEO

Thereby, you’ll prevent yourself from failing at the last two reasons. And as you get results from SEO, your firm will become resourceful enough — even for competitive markets.

Ready to catapult the search engine rankings for your law firm website and give yourself the best chance to set yourself up for SEO success?

What is attorney SEO?

Law firm search engine optimization (SEO) or attorney SEO involves working on your firm’s website to get it to the first page of search engines for keywords that your prospective clients are searching for.

Is SEO important for law firms?

Search was rated the most effective marketing channel in Brandmuscle’s 2020 local SEO survey. If you want to grow your law practice beyond referrals from the courthouse and word of mouth from clients, investing in attorney SEO can create a pipeline of high quality leads.

Further, once you start building a moat of content and links on your website, the SEO flywheel begins to deliver compounding returns. For instance, below are the leads we generated for one of our long-term law firm SEO clients in one single month. They had executed a planned SEO strategy for numerous months before getting here.

What are the top search engines for the legal industry?

People seeking legal advice almost always begin with an online search. While there are numerous other search engines, one giant has had over 85% of the market share for over a decade: Google. So focusing on optimizing your site and landing at the top of Google search results will suffice for law firms.

How does law firm SEO compare against law firm PPC marketing?

As we also offer law firm PPC services to clients, we observe that multiple placements for a money keyword in search results can give you a competitive advantage. If your budget allows, we recommend PPC for getting instant traction while simultaneously focusing on building a moat of content and links via SEO.

How effective is lawyer SEO vis-a-vis social media marketing?

Our law firm clients have got incredible results via SEO and rated it highly over social media marketing. However, social media for law firms is viable if your audience hangs out on popular social networks and likes to read your legal advice there.

Which type of keywords should lawyers start off using for search engine optimization?

Lawyers should ideally target local keywords related to their legal services with high purchase intent. For instance, if you’re a personal injury attorney in Miami, you want to appear in the top 3 local rankings and on the first page for “car accident lawyer in Miami.”

However, if you’re starting a new website for your firm, it will lack trust from search engines. So you’ll need to build legal links and citations to build your site’s authority. Meanwhile, you can consider targeting less competitive keywords that you can rank for. Our legal content writing services start with the identification of the keywords for your firm. These are the ones you need to create content around.

For this reason, whether blogging for lawyers or website content creation for attorneys — both involve legal keyword research. Once you find relevant keywords to your legal services that your prospects are searching for, you can create content that satisfies the user intent.

A tool such as Surfer SEO can come in handy for this. It gives suggestions on keyword usage in your content, overall content structure, the composition of images, and the like. Then returns an overall content score.

DIY law firm SEO

If you have a small law firm and time on your hands, you can execute SEO in-house. Remember to follow a custom SEO plan that gradually uplifts your site’s rankings and traffic (I’ll show you the process in the next section) — do not waste your marketing resources.

Hiring a law firm SEO company

If you’re short of time and want to grow your firm quickly, then hire a law firm SEO expert who can take responsibility for the rankings of your site.

Counterintuitively reputable and reliable law firm SEO services don’t offer first page guarantees. But they have a method to their SEO madness and results to prove their processes work. Also, they focus on the effective utilization of your SEO budget.

On The Map Marketing started over a decade ago with ranking attorneys on the map. We have proof of efficacy and proven systems that have helped law firms rank in the most competitive markets in the country. You can trust us with your law firm SEO and get back peace of mind to focus on your business.

However, SEO should begin with an audit to evaluate where your website stands right now — we do this for every prospect that contacts us (for free).

It may mean that if you have keyword cannibalization issues, then fix them on priority:

For established law firm websites that have executed SEO before: If you have a decent website authority and saw your SEO growth plateau, then you should expect more direct business results from your efforts. Measure your performance via:

Your traffic plateaued or worsened. Then evaluate the SERPs and contemplate how you can climb up your rankings. Maybe you can improve your topical expertise by expanding a specific hub. Or build new links to get your authority at part with the competition.

Your organic traffic increased, but it hasn’t correlated with leads. In such a case, you may evaluate the intent of the keywords you published content around. Also, tweak the subjects for the next sprint, including more commercial keywords.

Your traffic increased and correlated with leads. Great job! You probably will still have more competitive keywords you can target or expand the topical expertise by publishing more supporting pages.

For instance, even with the impressive results for our client that you saw in the last step, we still could have ranked them for important keywords such as “immigration lawyer Miami.” So that was our focus for the next sprint.

Want our law firm SEO experts to do an SEO audit for you for free? You can use its findings to guide your SEO campaign. And if you’re short of time and need to accelerate your law firm’s SEO results — we can do the dirty SEO work for you while you serve your clients.