Nonprofits are finding it increasingly challenging to get their voices heard above the noise of other charities, government and corporate leaders, media outlets and the general public. Many non-profits have found the answer in a tactic that businesses can learn from – Segmented Email marketing.
Not knowing the techniques of email marketing strategy will cost non-profit organizations hundreds if not thousands of dollars in profit. This is because using the wrong method for sending an email can dramatically affect its open rate and click-through ratio. It is just like any other campaign, but for nonprofits. By using the right method on implementing this, you can increase your profits by over 50%.
Segmented email marketing strategy for nonprofits
Nonprofit email marketing is a powerful way to reach donors and potential donors. And, it’s the most cost-effective way to build your donor base.
But, there are many factors that go into a successful nonprofit email marketing strategy.
Donations and membership are two of the most important sources of funding for nonprofits. But, how does your nonprofit manage to get people to donate to your cause?
In this post, we’ll discuss the importance of email marketing for nonprofits and how it can help you grow your organization.
Why email marketing is important
Email marketing is an effective way to reach out to your audience, stay in touch with them, and increase donations.
It helps nonprofits connect with their supporters better by maintaining a constant communication channel with them. It also helps them keep up their name recognition, build trust amongst their audience, and increase donations through social media sharing buttons.
What is segmented email marketing strategy
Segmented email marketing strategy allows you to send targeted messages based on user behavior or demographics like location or interests. You can create different segments based on these parameters and then create campaigns for each segment so that you can send highly relevant messages that will resonate more with your audience.
Best Nonprofit Newsletters Examples
Nonprofit newsletters are one of the best ways to reach your donors, volunteers and other stakeholders. They can be used to communicate with your supporters about upcoming events, new programs or even just thank them for their support.
To write effective nonprofit newsletters, you need to do more than just send out a regular email. You need to segment your audience and create different types of content for each group. Here’s how:
Segment By Event Type
Segmenting your list by event type is one of the most effective ways to reach your target audience. For example, if you want to promote an upcoming volunteer opportunity, send out an email blast with details about how people can get involved. If you’re looking for larger donations from major donors, send out a separate email that focuses on explaining why this particular opportunity is important and why it will help achieve the organization’s overall goals
The nonprofit sector is a huge part of the United States economy, contributing $5 trillion annually to the country’s GDP and employing 14% of its workforce. Nonprofit organizations are often the first responders in disaster relief efforts and are also responsible for helping people in need on a daily basis.
In order to be successful, nonprofits need to engage their supporters with relevant content that keeps them coming back for more. This can be done through email marketing campaigns that deliver helpful information directly to supporters’ inboxes.
It’s important that your nonprofit understands the benefits of segmented email marketing before launching any campaigns:
It allows you to communicate with specific groups of people based on their interests and needs. This means you can provide targeted content based on what they want to read or hear about. For example, if someone doesn’t use Facebook but does use Twitter, then it makes sense to send them tweets rather than Facebook posts.
It helps you reach more people by sending emails at different times of day or week depending on when they’re most likely to open and read them — which means less money spent on sending out messages that don’t get opened!
Segmented email marketing strategies are becoming more popular among nonprofits because they offer so many benefits over traditional blanket email blasts (such as those used
Email marketing is a great way to reach your audience, but it’s not as easy as it sounds. You need to know how to create an email that will get read, not ignored.
Why should you use email marketing
Email marketing is still the most effective form of digital communication for nonprofits. It’s cost-effective and allows you to target specific groups of people with relevant information, unlike other forms of digital marketing like social media or online ads, which are often untargeted and therefore less effective.
There are many reasons to use email marketing, including:
The numbers speak for themselves – 70% of all emails are opened, compared to 20% of Facebook posts and only 10% of Twitter tweets. Email also has a higher conversion rate than other forms of digital marketing (like paid ads). It’s proven that non-profits who send out email newsletters have raised more money than those who don’t. In fact, on average they raise $44 more per donor when compared with non-email senders!
Constant contact for nonprofits
Constant Contact is a great tool for nonprofit organizations to use in their email marketing campaigns. It can help you save time and create high-quality content — all while staying on budget.
Here are some of our favorite Constant Contact nonprofits examples:
Charity Navigator
Charity Navigator is an organization dedicated to helping people find the right charity. They have a blog that provides information about charities, as well as their financial records and ratings. They also use Constant Contact to send out regular emails to their subscribers. These emails offer tips and advice on how to give back to those in need.
National Breast Cancer Foundation
The National Breast Cancer Foundation uses Constant Contact to send out monthly newsletters with tips on how to prevent breast cancer and other important health information related to this disease. The content is written in an informal tone that makes it easy for readers to understand, but it also includes some technical terms for those who are interested in learning more about specific topics. The NBCF has been using Constant Contact since 2012 and sends out between 1,500 and 2,500 emails each month using the service.
Constant Contact is the leading small business email marketing provider. With Constant Contact, you can send email newsletters and manage your contacts from one place.
Follow these tips to make sure your nonprofit email marketing campaign is successful:
Use a clear call to action (CTA). A CTA should encourage subscribers to take action, whether they’re donating money, signing up for an event, volunteering or any other action that will benefit your organization. For example, “Join us at our annual fundraiser” or “Register now for our upcoming event.”
Don’t forget about mobile users. Mobile users are more likely to open your emails on their phones than desktop users — especially if your email contains images and videos. Make sure your emails look good on smartphones and tablets by keeping the number of links and images low, designing your mobile version with responsive web design (RWD) and testing it on various devices before sending it out.
Be consistent with subject lines and content. If subscribers see a new subject line every time they receive an email from you, they’ll start ignoring them because they’re not sure what information will be inside each one. Also, don’t change up the length of time between emails or send out too many emails in a row without giving people time off from receiving