People spend more time on social media than ever before. With all that extra attention, your business should be taking advantage of it. Access this informative guide to learn how small businesses can increase brand awareness and acquire new customers in 2019 with social media marketing .
You’ve put a lot of time and effort into building your business on social media, and you’re starting to see promising results. But aren’t sure if your success stems from the changes you’ve made or just good timing. This can be an issue for both new and experienced social media marketers. Because as you grow more familiar with your audience, it’s easy to blur the lines between what really works and small business social media management, how to promote your business on social media what doesn’t.
How effective social media marketing for small business 2019
Social media and small business statistics
The following statistics are provided by the Small Business Administration:
88% of businesses with 1-9 employees use social media.
Of those businesses, 87% use Facebook, 85% use Twitter and 81% use LinkedIn.
70% of small businesses use social media to promote their products/services/brand.
80% of small business owners believe that social media is important to their business marketing strategy.
Social Media Plan for Small Business Template
A Social Media Management Plan template is a document that details all aspects of your social media efforts. It includes goals, objectives, target audience and how you’ll measure success. The template should also include examples of content you plan on posting and where you plan on posting it (i.e., Facebook, Instagram or Twitter). You can find more information about this type of template here: https://www.socialmediaexaminer.com/social-media-planning-template/.
Social media marketing is a great way to reach your target audience, but it’s not the right solution for every small business.
Here’s what you need to know about social media marketing and how it can help your business.
Social Media and Small Business Statistics
According to the 2018 Social Media Marketing Industry Report from Social Media Examiner, 92% of U.S. businesses use social media marketing in some capacity. But only 42% of those surveyed said they use social media regularly (defined as once per week or more).
This means that 58% of businesses aren’t using social media at all. If your company isn’t currently on social media, here are some reasons why you should consider adding it to your marketing strategy:
Social media platforms are free (to use). There’s no cost to create an account, post content and engage with followers — other than time investment. The only expense comes when you hire someone else to manage your account(s) or do so yourself (more on this below).
There are now more than 2 billion active users on Facebook, Instagram, Pinterest and LinkedIn combined — and that number continues to grow every year. With such a huge pool of potential customers available at any given time, it makes sense for every business
Social media has become a vital tool for small businesses, but knowing which platform to use, how to use it and what to say isn’t always easy.
Social Media Statistic:
According to the Pew Research Center, 92% of adults aged 18-29 use at least one social networking site, compared with 76% of those aged 30-49 and 65% of those aged 50-64.
Social Media Plan for Small Business:
The best way to get started with a social media plan for your small business is by creating a list of goals. You can brainstorm these on your own or with your team, but here are some common types of goals:
Better brand awareness
Lead generation from customers and prospects
Customer service through social channels
Social media marketing is one of the best ways to get your business in front of new customers. It’s affordable, easy to manage and can be used to drive traffic to your website and convert visitors into customers.
Social media marketing is available to everyone with an internet connection, but it’s not a one-size-fits-all solution. Small businesses have different needs than large companies and should focus their social media efforts on different platforms.
Here are some statistics about social media usage by small businesses and tips for creating a successful plan:
68% of small businesses use social media for business purposes (source)
Small businesses with websites that aren’t mobile friendly are losing revenue (source)
30% of small businesses don’t have a mobile website or app at all (source)
67% of people who follow brands on Facebook say they make purchase decisions based on posts from those brands (source)
Social media is a powerful tool for small businesses. As of 2019, nearly every business has an active social media presence.
Social media marketing for small business is a great way to get your company noticed and grow your brand. But how do you know if it’s working? And how can you make sure that you’re using this powerful tool the right way?
In this guide, we’ll go over some of the most important social media marketing statistics for small business owners in 2019, along with tips on how to use them to your advantage.
Social Media Marketing Statistics for Small Businesses
Here are some of the most important social media marketing statistics for small business owners:
88% of companies now use social media marketing (Source: HubSpot)
71% of B2B marketers use social media marketing (Source: CMO Council)
72% of B2B marketers say their company uses social media as a primary or secondary channel (Source: Social Media Examiner)
83% of consumers research products on social media before making a purchase (Source: Content Marketing Institute).
Small business social media management
Social media management is the process of promoting your business and engaging with customers on social media. It can help you build your brand, improve customer service and create new opportunities for sales.
The best way to use social media is to identify what your audience wants and give them what they want. This means providing valuable content that answers questions, solves problems and entertains.
Social media is a powerful tool for small businesses. It enables you to connect with your customers, build community and promote your products and services.
The most popular social media platforms are Facebook, Instagram, Twitter and YouTube. There are also several others that are worth considering such as Pinterest, LinkedIn and Google+.
How to Promote Your Business on Social Media
Share content that’s relevant to your industry or niche. For example, if you’re a pet store owner, share photos of cute pets and useful tips for pet care. Posting relevant content will help you develop trust with potential customers and improve your rankings in search engine results pages (SERPs).
Build relationships with influencers in your industry. Influencers are people who have large followings on social media platforms like Twitter or Facebook. Reach out to these influencers and ask them if they’d like to try out your products or services for free (or at least at a discounted rate). If they like what you offer, they may be willing to share their experience with their followers — which could result in more sales for you!
Set up automated alerts on Google Alerts so that when someone mentions your business online,
Here are some tips on how to use social media to promote your business:
Set up a Facebook page and make it look professional. You should include an image of your business logo or branding, contact details and a short description of what you do.
Post regular updates about the latest news at your company or industry sector. This will help you build trust and recognition with your followers by showing them that they can trust you as an authority figure in their field of interest.
Respond quickly to comments made by customers or potential customers on your page. This shows people that you take their concerns seriously and builds credibility for when they do engage with you directly about their queries/needs/etc..
Create compelling content that encourages people to share it with others via social sharing buttons such as Facebook’s ‘Like’ button etc.. This helps spread the word about who you are and what you do more widely than if only those who follow you on social media knew about it initially!