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At SendInBlue, we don’t just love email marketing, but also Shopify. It’s no secret that email marketing is a critical component to online success. Perhaps the only thing you may know about Shopify is that you love shopping on it. Big brands like Tesla, Nestle, General Electric, and Warby Parker use Shopify because its powerful tools create a personalized customer experience (CX) across all devices.
Best email marketing software for shopify
Email marketing is still one of the most effective forms of marketing because it allows you to communicate with your customers directly.
Email marketing software helps businesses create, send and track emails. It’s a great way to reach out to past customers, build relationships with new ones and generate leads.
If you’re using Shopify, there are plenty of email marketing tools that you can use for your ecommerce business. Here are our top picks for the best email marketing software for Shopify:
MailChimp
MailChimp is one of the most popular email marketing tools in the world. It has over 7 million users and sends over 600 billion emails per year. The platform makes it easy to create beautiful email campaigns and track their results — all from multiple devices. MailChimp offers a 14-day free trial so you can try everything before making a commitment.
ConvertKit
ConvertKit is another great option if you want an easy-to-use platform that doesn’t cost much at all. ConvertKit includes a lot of functionality out-of-the-box, including automation rules and templates, landing pages, integrations and more. You can also upgrade your account as needed if you want more advanced features like list
Email marketing remains one of the most effective ways to drive traffic, conversions and sales.
In fact, according to MarketingSherpa, marketers who send emails achieve an average 38% higher click-through rate than those that don’t.
So if you’re looking for an affordable way to grow your business, email marketing should be at the top of your list.
There are several tools you can use to help manage your email marketing campaigns. Here are five of the best email marketing software options for Shopify merchants:
MailChimp
If you’re looking for a free solution, then MailChimp is a good choice. It offers a simple drag-and-drop editor that makes it easy to create compelling emails. You can also integrate MailChimp with Shopify using their API or with other online services such as Stripe and PayPal.
AWeber
AWeber provides many of the same features as MailChimp but has more advanced options if you want them (at a cost). You can easily add opt-in forms to your website or blog posts using AWeber’s suite of widgets and plugins. And there are hundreds of integrations available with other popular services such as WordPress and Squarespace so
A welcome email is a great way to get your customers to return to your store. It will also make them feel special and help you build a relationship with them.
Shopify has several options for email marketing. They offer a free service called MailChimp and paid options such as SendGrid and SparkPost. All of these services can be used for email marketing, but there are advantages and disadvantages to each one.
MailChimp is the most popular email marketing solution on Shopify, but it’s not the best option for everyone. If you’re just starting out, MailChimp is easy to use and comes with a free plan that includes up to 2,000 subscribers and 12,000 emails per month — plenty for most businesses. However, if you need advanced features like automation or segmentation, then you’ll need to upgrade your account or move to another service like SendGrid or SparkPost.
MailerLite
MailerLite is a straightforward email marketing tool that’s easy to use and has a low price point. It works with most major shopping cart platforms, including Shopify, and you can use it to send out automated emails based on customer behaviors.
MailChimp
MailChimp is one of the most popular email marketing tools on the market. Its free plan offers unlimited list size and sends up to 12K emails per month. Its paid plans start at $10/month and include access to a variety of features such as advanced analytics and custom landing pages.
1. MailChimp
MailChimp is the best email marketing service for small businesses, and it’s free for up to 2,000 subscribers. You can send great-looking emails, manage contacts in a CRM-like system, and track results with robust analytics tools.
2. Constant Contact
Constant Contact offers a suite of marketing tools designed specifically for small businesses that want to sell products and services online. Its email marketing software is easy to use and comes in three different pricing tiers based on how many subscribers your account has. Plus, you get access to webinars, tutorials and other educational resources to help you get the most out of your Constant Contact subscription.
3. Campaign Monitor
Campaign Monitor’s email templates are clean, modern and responsive — perfect for any ecommerce site’s content marketing strategy. It also features A/B testing tools and social media integration so you can easily measure the effectiveness of your campaigns. Campaign Monitor also offers landing page creation tools so you can create professional landing pages without having to hire someone else or use another tool altogether
Best email marketing for squarespace
The best email marketing software for Shopify is Drip. It’s a great choice for all types of ecommerce businesses, from small shops to large brands.
Drip’s strength lies in its flexibility. It allows you to create complex automations through a robust drag-and-drop interface, but it also provides you with the ability to create simple campaigns with just a few clicks.
The interface is very intuitive, so you don’t need any coding knowledge to get started. And if you’re not sure how to set up an automation or configure your settings, there are several helpful tutorials on the Drip blog that walk you through every step of the process.
You can use Drip as your primary email marketing tool or as an additional channel within your broader strategy. It integrates easily with other apps like Facebook and Shopify, so it’s easy to use in tandem with other tools from these platforms or from third parties.
Drip pricing starts at $49 per month for up to 1,000 subscribers and includes unlimited emails and drip campaigns each month (though you will pay extra for advanced features such as personalization and A/B testing).