Search Engine Optimization for contractors can be a bit tricky. If you have ever tried to look for the keywords “home remodeling contractors near me” on Google, you likely know that there is no shortage of companies and websites offering seo services.
Starting a home services business is more rewarding than ever, but there are some challenges to consider. Luckily for you, I’ve made many of the mistakes that you’re about to make, so you don’t have to learn from them.
Seo for home service contractors
When it comes to SEO for home service businesses, there are a lot of things that you can do to make your website more appealing to search engines and potential customers. This includes things like writing good content and using keywords in your site’s meta descriptions and headings.
But one of the most important factors in getting high rankings on Google is making sure you’re listed on local directories. As we’ve mentioned before, Google uses these sites as a reference point when deciding where to put your business on the SERPs.
In terms of home service contractors, there are two main types of local directories you should be listed on:
The internet is a big place and there are millions of websites vying for the attention of potential customers. In this article, we’ll take a look at how you can optimize your home service contractor website in order to improve your search engine rankings and draw more traffic to your site.
Organic Search Engine Optimization (SEO) is a process by which you can increase your web traffic from search engines like Google, Yahoo, and Bing by creating content that they will reward with higher rankings. The high-level goal of SEO is to make sure that your website is highly visible on search engine results pages (SERPs) when someone searches for keywords related to your business.
Home service contractors are a unique niche because they have a great opportunity to expand their marketing efforts beyond the local area. Home service contractors should consider targeting customers from neighboring towns and cities, as well as ones from further away.
While most home service contractors are used to working locally, there are some who may be able to expand their business by targeting customers in other areas. It’s important to know what your target audience is looking for when searching for a home service contractor. If you don’t know what keywords they are using when searching for your services, then it’s impossible to rank on those keywords in search engine results pages.
Here are some of the best keywords that you should be targeting:
1) Roofing Contractors
The first thing to do when you are trying to decide what keywords to use for your website is to look at your competitors. What are they using? What keywords are bringing them customers?
Doing a little research on your competitors can really help you get a feel for what keywords will work best for your business.
Once you have done that, it’s time to start building your own list of target keywords. You can build out a full list of possible keywords and then sort them into different categories based on how relevant they are to your business, how competitive they are and how much traffic you think they will generate for you. This can be done with Google’s Keyword Planner tool or any other keyword research tool such as SEMrush or Long Tail Pro.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. It is a marketing strategy that uses techniques to increase visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “earned”, or “organic” results.
The ultimate goal of Search Engine Optimization is to get more traffic from Google, Bing, Yahoo! and other search engines. The more traffic you get from search engines, the more money you can make from your website.
SEO for home services
These are the best keywords for contractors:
We’ve created a list of the best keywords for contractors to help you get started.
With the right keywords, your business can be found by the customers you’re looking for and it can also help you build more profit.
Home improvement contracts — this is one of the most popular search terms related to home repair and remodeling services. It’s also one of the most competitive searches, so use it as a starting point, but don’t expect to rank on it easily.
Contractors — this is a generic term that has high competition and low search volume. As such, it’s not worth spending time developing content for this keyword.
Home repair services — this is a popular search term that doesn’t have much competition and has decent search volume. You can find lots of opportunities to rank well on this keyword by creating content related to home repair services.
There are many different types of contractors and home services, so it’s important to find the right keywords to target.
If you’re a roofer, for example, you might want to target keywords that include “roofing,” “roof replacement” and “commercial roofing.”
If you’re a landscaper, you would want to target keywords like “landscaping,” “lawn care” and “tree removal.”
best keywords for contractors
The same goes for other contractor-related businesses. If you’re an electrician or plumber, then your top keywords will probably be related to those professions.
Here are some of the best keywords for contractors:
1. home improvement contractor
2. home remodeling contractor
3. kitchen remodeler
4. bathroom remodeler
5. basement remodeler
6. attic remodeler
7. deck builder
8. fence installer
Here are the top 25 keywords for contractors:
1. Home repairs
2. Home remodeling
3. Home improvement
4. Bathroom remodeling
5. Kitchen remodeling
6. Roofing repair
7. Roof replacement
8. Plumbing repair and installation
9. Electrician services
10. Flooring installation and repair
11. Pest control services
12. Handyman services
13. Landscaping services (e.g., lawn mowing, bush trimming, etc.)
14. Painting services (interior & exterior) – Hire professionals to paint your home’s interior and exterior walls, trim and ceilings; this includes painting cabinets and doors too!