The 9 Ps are marketing strategies based around the Harvard model of the Marketing Mix, these strategies are really important to online success as they help define your marketing activity.
9 ps of marketing with example
The 9 marketing mix elements are product, price, promotion, place, people, process, physical evidence and positioning.
In the context of marketing, the term “mix” is used to refer to a combination of two or more elements that work together to achieve a particular result.
The 9 Ps of marketing are as follows:
Product – The actual goods or services being sold by a company.
Price – The amount charged for the product or service. It can be set according to cost-plus pricing (cost plus profit margin), price skimming (higher prices at launch to create customer demand), penetration pricing (lower prices to penetrate a market), value-based pricing (based upon perceived value) or discounting (lowered prices during specific periods).
Promotion – The advertising and other activities used to make potential customers aware of the product and encourage them to buy it. Promotion includes sales promotions such as coupons as well as advertising campaigns such as television commercials or social media posts on Facebook and Twitter. Promotion also includes public relations efforts such as news releases about new products or services being offered by your business.
Place – The channel through which consumers purchase your product or service including stores (physical locations), websites and catalogs where
The Marketing Mix is a combination of elements that the company employs to communicate with its target market. The marketing mix consists of the 4 Ps (product, price, place, and promotion) and three additional components: people, physical evidence, and process.
The 4 P’s are the foundation of every marketing effort. They determine how you deliver your product or service to your customers.
The 3 additional components help you define who your target market is, what they need from you, and how best to reach them.
People: Who are your potential customers? What do they look like? What do they want? How can we find them?
Physical Evidence: What can we do to make our brand stand out from the competition? Is there anything unique about our store or office location? Are there any cues that would tell people who we are?
Process: How do we get our product or service into the hands of our customers? How do we ensure that each customer gets exactly what they want? How do we keep track of orders so that we can fulfill them efficiently?
The 9 Ps of marketing are: product, price, promotion, place, people, process, physical evidence and positioning.
1. Product
The product is the core of all marketing activities. The first thing that customers see or touch is the product. Customers don’t buy what you do; they buy what you make or sell. The product must be unique in some way and it must satisfy a need or want of customers. Your product should also be consistent with your strategy and mission statement.
2. Price
Price is how much money a customer pays for your product or service when they purchase it from you. The price you charge for your product must be high enough to allow you to make a profit but low enough so that customers will be able to afford it, otherwise there will be no sales!
3. Promotion
Promotion is any activity used to communicate about your company or its products or services so as to stimulate interest in them among potential buyers in order to generate sales leads which can then be converted into actual sales of those products or services.
4. Place
Place refers to where the customer buys your products and services from – whether it’s at home by mail order catalogues; on the high street at local stores; online through
The marketing mix is the set of decisions that the firm makes to position its product in the market and achieve a competitive advantage.
The marketing mix is known as 4P’s (marketing mix) or 4C’s (marketing mix). It consists of four broad levels: product, price, promotion, and place. These four levels can be combined into the “four Ps” of marketing: product concept, price, distribution, and promotion.
Product – The first P of the 4Ps refers to the actual products or services a company offers for sale. This includes not only what product is offered but also how it is packaged, priced and distributed to customers. For example, Coca-Cola has many different kinds of drinks including Diet Coke and Sprite along with many other brands like Dasani which are bottled waters that are sold under the Coca-Cola brand name rather than being labeled as Coke itself so that people know that they’re getting an item from Coca-Cola and not just some generic soda company.
Price – The second P is price which includes all pricing strategies such as discounts, sales promotions and special offers on specific products or services within an organization such as offering free shipping when someone spends over $100 on items from their website which would
1. Product
Product is the most important and fundamental part of marketing mix. It is the first step in the process of marketing. A product can be defined as “a tangible or intangible item or service offered to a market for attention, acquisition and use or consumption that might satisfy a need or want”.
2. Price
Price is the amount of money charged by a seller for providing a specific good or service to a buyer. In other words, price is what you pay for something. It is also called cost of goods sold (COGS).
3. Place
Place refers to the distribution channel through which goods are delivered to customers. It involves selecting the right place where consumers would like to buy your product and then finding out how they would like it to be sold there.
4. Promotion
Promotion refers to the actions taken by marketers to promote their products or services among target consumers with an aim of increasing sales volume, market share or brand awareness. Promotion covers all communication efforts made by marketers including advertising, public relations (PR), promotions and sales promotion activities like contests, coupons etc., all aimed at building brand awareness among target consumers in order
The 9 Ps of Marketing Mix is a marketing strategy used by marketers to identify and analyze the elements that influence customer purchase decisions. The 9 Ps of Marketing Mix are:
1. Product – A product is any item or good that can be offered to a market for attention, acquisition, use, or disposal. Product has become a buzzword in marketing circles since the advent of the internet because it encompasses so many things. For example: A product can be tangible – such as an ice cube tray or a vacuum cleaner; intangible – such as an online course or book; and/or services – such as fitness programs or hiring an interior designer for your home.
2. Price – Price is how much a customer pays for a product (or service). It is one of the most important elements of any marketing mix because it affects both sales volume and profit margin. If you charge too little for your product, customers may not view it as valuable enough to buy; if you charge too much, they will avoid buying it altogether. The goal with pricing is to give customers enough value so they see their money go further with your brand than with another brand’s offering.
3. Place – Place refers to where products are sold and distributed to customers, including distribution channels and location targeting
What are the 9 Ps of Marketing?
The nine P’s of marketing are the key elements that make up a company’s marketing mix. These include product, price, place, promotion, people, process, physical evidence and presentation. Each element is essential to developing a strategy for reaching your target customers.
Product
Every company has a product or service that it offers to its customers. In addition, it may have multiple products or services that are available to different types of customers at different times. The product plays an important role in developing a marketing strategy because it identifies what you’re selling and how you sell it. For example, if you’re selling food products, you might offer different types of food products at different price points to appeal to different types of consumers.
Price
The price of your product or service is one of the most important components of your marketing mix because it affects both consumer demand and profits. Pricing is also one of the most difficult aspects of marketing because there are so many factors to consider when setting prices: consumer incomes; consumer preferences; competition; manufacturing costs; distribution costs; etc.. You must consider all these factors when setting prices for your products or services.
Place
The 9 Ps of marketing is a framework for marketing management. It was developed by Neil Borden in 1960 and has been revised by many authors over the years.
The 9 Ps are:
Product – The product or service that you are selling.
Price – The amount charged for the product or service.
Place – Where your customers can buy your product or service, such as online or through retail outlets.
Promotion – How you plan to let people know about your product or service, such as advertising and public relations work.
People – The people who work for your business, including salespeople and other employees who interact with customers directly.
Processes – The way you handle things internally to make sure everything works smoothly (for example, how you do research and development).
Physical evidence – What people see when they visit your office or come into contact with your business in any way (for example, store signage).
Perceptions – What customers think about your business before they become customers (such as whether they think it’s a good place to work).
The 9 P’s of Marketing are Product, Price, Promotion, Place, People, Processes, Physical evidence and Perception.
1. Product:
Product is that which satisfies the need of a consumer or satisfies the consumer’s want. The product may be tangible or intangible in nature. A product can be physical or non-physical in nature. A product can be a service or an experience. Products can also be classified as consumer goods or business goods (commercial).
2. Price:
Price is the amount of money that you have to pay for the product to get it. It includes all the costs involved in manufacturing, packaging and distribution of the product before reaching you as a customer. The price does not include taxes and other charges levied by government for services rendered by them like health care charges etc., which are paid separately by the consumer directly to government agencies directly as tax or indirectly through increased prices of goods and services offered by private entrepreneurs who then pass on these costs to their customers through sales tax (VAT) etc., which are added on top of any listed price for a good or service offered by them in order to make up for their losses due to such taxes imposed on them by governments! The price may
The marketing mix is a combination of four main components: product, price, promotion, and place. These four components are also known as the 4Ps of marketing.
The marketing mix refers to the set of decisions that determine how a business will offer its goods and services to customers. The term “marketing mix” was first used by Neil Borden in 1959 and later popularized by E. Jerome McCarthy in his 1960 book “Basic Marketing: A Managerial Approach.”
The 4Ps of marketing are product, price, place and promotion. The 4Ps of marketing represent the basic elements that together shape the customer experience of a brand or product.